If you take a look at this chart from Google Trends you can clearly see “social media jobs” have been in a booming upward trend and as social media continues to grow and prove ROI the jobs will continue to follow.
If you look at the most successful brands they are have a team or agencies dedicated to using micro content on social media platforms where their audience are. You can also see that the companies that have embraces social media have performed better on Wall Street then companies that haven’t adapted to the digital revolutions and went out of business (Blockbuster, Borders.. ect)..
You can also see that social media has changed the way we see news in real time, captures uprisings, and has helped non profit organizations like the ALS raise more money. Clearly without social media none of these events and things would be happening and live documented online.
If you are searching for job opportunities or deciding on an industry that has a long term positive outlook the digital marketing space with sub industries like social media are just in the beginning stages of booming and are become ingrained in successful businesses. Many brands, companies, and agencies are going to need people that get each platform and know how to engage, grab attention, and communicate with customers online increasing brand equity via online word of mouth.