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Dog Training Mobile Goes Digital and Mobile for 2015

dog training tucsonA new dog training company in the Tucson, AZ metro market has just launched before the New Year and they are going full digital into 2015. Dog Training Mobile was created by a dog trainer with 20 plus years of dog training experience. He noticed most people prefer that their dog training service provider come to them and its best for the dogs that are being trained since its the environment they will be in when he leaves.

When searching “dog training tucson” he has made his website “mobile” friendly to make sure customers can easily reach him whether its for a new or repeat lesson. Also, he wrapped his car so his automobile matches his digital brand online.

We noticed the following digital elements of his site as well and asked him what is goal was for the new year. Gerard told us that he wants to provide the best dog training experience for the owner and dog and that starts with his website. So by making it reachable when you search search engines like Google for “dog training mobile” whether they search via desktops or mobile phones.

Also, we set up a Facebook and Google + account to connect with our customers on social.

We signed up for Yelp as well so people can see our dog training reviews from our customers in Tucson, AZ.

We reach out to the local news for interviews as well so we have a well rounded, trusted, online omnipresence to our customers can find us, trust our services, and refer friends and family.

Phoenix Windshield Replacement & Auto Glass Company Rebrands as Freedom Auto Glass

windshield replacement phoenixOne of the Nation’s leading Windshield Replacement and Auto Glass companies based in Phoenix, Arizona has currently rebranded their website to Freedom Auto Glass. To help existing customers and new auto glass customers navigate to their new pages we have  listed below a sample of the cities they serve in Arizona.

Please call them directly at 888-707-989 to be helped 24×7 for any windshield repair or auto glass needs. They service many states across the nation including everywhere in Arizona.

Here are some of their new pages to help you navigate a little better.

You can find a reason behind their brand change at their old site O’Reilly Auto Glass where they became a trusted Windshield replacement company in the state.

O’Reilly Auto Glass is not affiliated, sponsored by, or connected with O’Reilly Auto Parts in any manner whatsoever. Use of the O’Reilly Auto Glass name and trademark is not authorized by O’Reilly Auto Parts and we are changing our name to Freedom Auto Glass.Visit us here: http://www.freedomautoglass.com
Also, they have a Facebook page if you want to like their new brand and watch for any specials or promotions. They are currently offering $100.00 cash in hand on all windshield replacements through your car insurance providers.Their local address and phone number if you are in Arizona is the following.

Freedom Auto Glass

Address: 7904 E Chaparral Road Ste A110/628 Scottsdale, AZ 85251

Phone: 480-556-1619

Pressure Washing Company in Phoenix Goes Digital

pressure washing phoenixIn today’s day an age everything and most businesses are realizing they need to go digital to stay relevant. Recently, we interviewed a Pressure Washing company in Phoenix called Bravo Power Wash after noticing them going digital with an SEO program, Yelp, and other digital platforms like Facebook.

Here is the interview..

So Why did you start going digital?

We started to see more and more people ask us if we had a website so we launched one with Webs.com which allowed us to do it ourselves with a lower budget. We wanted to give customers what they want so we added our portfolio and testimonials.

What else have you recently done online?

We created a Facebook page for our Phoenix pressure washing business and signed up for Yelp to show reviews of our customers. Angie’s list is another review site we signed up for as well.

How has going digital effected your business?

We have seen more calls and traffic to our website. It has helped our business grow and I think we are just getting started.

Where can people reach you if they want Pressure Washing or Power Washing services in the Phoenix and Scottsdale area?

The best place to reach us is our website: http://www.bravopowerwash.com/

Also, if the customer is in Scottsdale we have a dedicated site for the Scottsdale Pressure Washing area.

Hydroxycut Increases Brand Awareness Online

Not sure if you have noticed but Hydroxycut which is one of the leading national weight loss companies has improved their digital presence this year. First we took a look at all of their social media accounts like Twitter, Facebook, and Pinterest. If you notice their accounts on social media have become very helpful, entertaining, and a great resource for people that want to get motivated to stay fit and lose weight.

Then we checked their YouTube channel and they have some new YouTube videos that highlight their new Gummies products and their Pro Clinical Hydroxycut pills.

Lastly, their products are easily available for Amazon Prime Members on Amazon.com’s marketplace Walmart, and Rakuten. It’s definitely clear to see big brands like Hydroxycut are improving their digital strategy and brand equity and making sure they show up where the eyeballs are. This a the way of the world now and most brands that “get it” like in our assessment of Hydroxycut are going to win long term and stay relevant.

If you have a brand you want us to evaluate via their digital presence contact our team at WRSPTV.com.

Social Media Jobs Booming

If you take a look at this chart from Google Trends you can clearly see “social media jobs” have been in a booming upward trend and as social media continues to grow and prove ROI the jobs will continue to follow.

If you look at the most successful brands they are have a team or agencies dedicated to using micro content on social media platforms where their audience are. You can also see that the companies that have embraces social media have performed better on Wall Street then companies that haven’t adapted to the digital revolutions and went out of business (Blockbuster, Borders.. ect)..

social media jobsYou can also see that social media has changed the way we see news in real time, captures uprisings, and has helped non profit organizations like the ALS raise more money. Clearly without social media none of these events and things would be happening and live documented online.

If you are searching for job opportunities or deciding on an industry that has a long term positive outlook the digital marketing space with sub industries like social media are just in the beginning stages of booming and are become ingrained in successful businesses. Many brands, companies, and agencies are going to need people that get each platform and know how to engage, grab attention, and communicate with customers online increasing brand equity via online word of mouth.

Most Highly Reviewed Garage Door Repair Companies in the East Valley?

yelp reviewsWe were doing research in the home improvement industry and decided to pick the garage door or garage door repair category and smaller subset of a major metropolitan city like Phoenix, AZ to see how local small business owner are ranking on Yelp.

Since about May of 2012 Google has decided to rank brands higher then small businesses that have been around a long time and we noticed reviews are becoming highly important. We decided to dive in and do some local searches in the East Valley of Phoenix and decided to search “garage door repair mesa az”, “garage door repair chandler az” and finally “garage door repair gilbert az” since they are the largest cities in the East Valley and it can provide us a good set of data with unique results.

Oddly enough one thing we found Google ranking Yelp 1st on all three cases but did have very tight circle of businesses with their address in each specific area. When clicking on the yelp reviews link we noticed that for the most part Garage door repair & Installation companies have very high reviews. Even the first one on the list that had 4 stars vs 5 stars like the rest of them which which was Stapley Action Garage Door seemed to have only one negative review that looked like it was a fake one from a competitor or “one of those” hard to please customers.

But overall this industry seems to be taking care of customers. And as a test we called to mystery shop one of them (info listed below) and they answered right away, was pleasant to talk to, gave advice/pricing and was ready to provide a same day quote.

garage door repair arizonaStapley Action Garage Door

Address:
4613 E Ivy St
Mesa, AZ 85205
Phone number
(480) 655-1255
Website: http://stapleygaragemesa.com/

How Search Engine Optimization has helped local Small Business Owners

google my businessLong before Google small business owners used other forms of traditional advertising like the yellow pages, direct mail, TV and radio ads. However, once consumer behavior changed and the internet became the way of the world searching keywords on Google has become the best way to find what people need, want or want to conduct research with.

Part of the shift is Google made it extremely easy to find the most useful and relevant content based on every single keyword phrase and match it with the best websites to answer that searchers question. In order for small businesses to take advantage of the way consumers look for new businesses online using Google they had to either learn search engine optimization methods for on page and off page website parameters and/or hire an SEO consultant or PPC Management Company internally or externally.

Part of the process is making sure their website has a solid foundation and built right to begin with using something like WordPress where they can add fresh, useful content via a blog and create dedicated useful pages for each service or product they offer. And you have to make sure all your page and site titles are short, succinct and keyword focused per that page. Along with that each page or blog post has to have useful, interesting, or shareable content that will help people learn something, make a decision or even entertain their search and look up.

Now some of the SEO focus should have a local focus since Google localizes searches as well per IP address and has a Maps section called Google My Business. There are local seo companies for example an SEO  & PPC Management in Phoenix agency might be able to help small businesses manage their SEO in the Scottsdale, AZ area.

Lastly, off page SEO or link outreach, link attraction or link building is considered a high ranking factor in Google’s over 500+ ranking factors because it helps determine the popularity, credibility, and trust of a website. So for companies to earn higher rankings or more search engine visibility on the first pages of Google for their targeted keywords its key to gain links in these three ways and create content that naturally influences and attracts links back to the site

And “buzz generation” and building brand equity online and via social channels has been a new way to really prove to Google you are a trusted and reputable business and not a fly by night company that can’t truly help people that searching the keywords your website or url shows up for.

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